Fractional Content Leader / Tech- & AI-Fluent Content Strategist
If you're here, your content needs have probably outgrown your current bandwidth — too much to create, not enough senior judgment to guide it. That's exactly where we come in: Hands-on editorial leadership you can bring on for a few months or a few hours a week, no ramp-up required.
Hi, I'm Katie. For 16 years I've built content ecosystems for B2B and SaaS brands — as an executive editor, a content director, and a community lead for a global tech audience. Most recently, I spearheaded The CTO Club from launch to $40K+ in weekly revenue, 1.9M unique site visitors in year one, and 38% average newsletter open rates as a solo shop, owning strategy, workflows, and execution across every channel.
I'm a true Xennial: nostalgic for analog life, all in on digital, and riding the AI wave without losing sight of the humans it's supposed to serve. I build structured, human-in-the-loop AI workflows that let lean teams produce more (without sacrificing editorial judgment, brand voice, or quality).
I'm based in Raleigh, NC, and work with clients remotely, on a fractional or project basis.
Struggling with bandwidth, senior judgment, getting noticed by LLMs & SERPs, or a workflow that hasn't caught up to AI? Here are a few ways we typically fill that gap — most engagements end up as a mix of these.
Embedded, part-time leadership for teams that need an experienced editor-in-chief or content director without a full-time hire.
Structured, human-in-the-loop AI workflows for research, drafting, optimization, and repurposing — built to scale output without losing brand voice.
Full-funnel content strategy, competitive audits, and SEO/AEO/GEO optimization designed for human readers and AI-driven search.
Newsletter strategy from zero to launch, or from stagnant to scaling — editorial calendars, growth tactics, and hands-on production support.
Line-level editing and quality standards that keep every piece of content publish-ready, consistent, and on-brand.
Growing communities from the ground up: recruiting the right voices, keeping them engaged, and building the kind of culture that sustains itself.
A few highlights from 16 years of building things I'm proud of
Write and edit blogs that help manufacturers improve OEE, meet compliance standards, and capture frontline knowledge (aka translating technical, operational topics into actionable advice plant teams can put into practice).
Ran The CTO Club from launch to $40K+ in weekly revenue and 1.9M unique site visitors in year one, pairing an in-house AI-enabled content platform with hands-on editorial execution across every channel — including a newsletter that grew 625%.
Executed content strategy for The Enterprisers Project (2M monthly visitors), driving $10.75M in attributed pipeline via contributor community, while cutting production time 40%.
Co-built and led the content practice for a B2B adtech PR agency — managing freelance writers and more than a dozen simultaneous client accounts — supporting clients through major exits, including DataXu ($300M) and MightyHive ($150M).
Recent work — specific verticals and formats available upon request
Plus newsletter strategy, executive ghostwriting, and keynote/speaking session examples available. Let's talk about how I could support you.
You can have fun on social no matter how technical the topic. Check out a few ways I've made tech more relatable and whimsical
Short-form video examples: Remote Control Leadership & Tech Myths Busted
Notes on content strategy, AI-fluent workflows, and editorial leadership
Is your team stretched thin? Maybe you need senior editorial judgment without a full-time hire. AI has changed how content gets made, so perhaps you need someone who's already figured out workflows that work. Whatever brought you here, we can help.
Tell us a bit about it and we'll get back to you within a couple of days
"Katie quickly built respect and rapport with everyone from high-profile CIOs to book authors. It takes a rare combination of editorial and diplomatic skills to nurture and edit contributing authors — and Katie demonstrated it, daily."
Laurianne McLaughlin, Red Hat
"Katie is the quintessential modern marketer: strategic, data savvy, with a deep understanding of how narrative drives results for brands. We benefitted tremendously from her integrated approach as we grew The Trade Desk to a 'household' name in B2B adtech."
Anne Hallock, The Trade Desk
"Katie's curiosity leads to creativity and innovation. She nurtures community and business relationships with the utmost kindness and professionalism, possesses stellar editorial judgment, and is just plain fun to be around."
Lauren Pritchett, Red Hat
"Katie is one of the most talented and pleasant content managers I have ever worked with — a thoughtful editor, an expert in all things marketing and tech, and a proven PR professional. She's well-spoken, quick-witted, and fun to talk to."
Jacqueline Lisk, Freelance Writer & Journalist
"Katie is a problem solver who crafted the most unique way of curating a community of content contributors for The Enterprisers Project — helping grow it into one of the world's leading editorial sites for CIOs."
Sam Miller, Red Hat